Should I Hire Caryl Berenato to Sell My Home in New York, New York?
Yes, if you are selling a downtown Manhattan home, Caryl Berenato is a strong fit. She is a luxury broker with Compass who has worked the Manhattan market for over 40 years, specializing in townhouses, lofts, co-ops, and estate sales across NoHo, SoHo, the West Village, Greenwich Village, Tribeca, and the East Village. Sellers typically pay a total commission of 5–6% of sale price in Manhattan, fully negotiable, and Caryl writes both the listing-side and buyer-side numbers into your agreement before you sign. She prices each listing against comparable NoHo and SoHo sales and structures terms so you know your net proceeds before the property goes public. Reach her at (917) 804-7367.
Why Sellers Choose Caryl Berenato in Manhattan
Her practice centers on Manhattan townhouses, lofts, co-ops, and estate sales, transactions that are as personal as they are financial. This guide walks through the one number most NoHo sellers ask about first: what it actually costs to hire a broker, and who pays for the buyer's side.
Short Answer
Caryl Berenato advises NoHo sellers that total seller-side commission remains 5–6% of sale price in Manhattan. Since the 2024 National Association of Realtors settlement, the buyer-agent share is no longer advertised through the MLS as an automatic offer; it is now a separately negotiated line in the listing agreement, though most NoHo sellers still choose to offer it to keep buyer traffic strong. Commission is not the only closing cost in Manhattan, and it is fully negotiable. The first thing to verify: get the exact percentage and the buyer-broker offer written into your listing agreement before you sign.
What To Verify Before Deciding
- Buyer-broker offer: A separately negotiated line item since the 2024 NAR settlement, you decide whether to offer it and how much.
- When the fee is owed: No commission is due unless the sale closes under a standard New York listing agreement.
- Listing period: Confirm the exact length of the exclusive listing period.
- Holdover clause: Check any clause that could obligate you after the agreement ends.
How Real Estate Commission Works When Selling in NoHo
Caryl Berenato explains that real estate commission in NoHo is a percentage of the final sale price that the seller agrees to pay their listing broker, who then shares a portion with the broker who brings the buyer. It is a success fee, not an upfront charge. In practice, a NoHo seller signs one listing agreement with a firm like Compass that names the total percentage, and the internal split to the buyer's side flows from there.
Commission is not owed unless the sale actually closes. If your Bond Street loft goes into contract and the buyer's financing collapses before closing, no commission is due under a standard New York listing agreement, because the fee is triggered by a completed transfer, not by an accepted offer. The narrow exception is a seller who signs a contract and then walks away from a ready, willing, and able buyer, which can create a claim, so read the default and dispute language before you sign.
The listing broker earns commission by doing the work that moves a downtown loft or co-op. That work includes pricing against real comps, staging and photographing a space that often has raw or open-plan layouts, running the marketing, and managing offers through a NoHo transaction where co-op board packages and condo waivers add weeks. For a look at how that pricing groundwork happens, see how Manhattan luxury homes are valued.
What Commission Rates Are Typical in NYC (And Why They Are Negotiable)
Commission rates in New York are negotiable, and no statute, licensing rule, or brokerage sets a mandatory figure. Rate stability differs by borough: commissions in Manhattan have held steady with minimal fluctuation, while boroughs such as Brooklyn and Queens have seen a trend toward slightly lower offers. What moves the number on any single NoHo deal is price tier, expected days on market, and how much marketing a raw-loft listing needs. Ask any broker to justify their rate against your specific property. A smaller studio or a hard-to-market unit holds closer to the top of the range because the broker's hours are similar regardless of price. If you want to understand the marketing spend that a rate has to cover, review how a Manhattan luxury listing strategy is built.
How the 2024 NAR Settlement Changed Commission Structure for NoHo Sellers
Caryl Berenato explains that the 2024 National Association of Realtors settlement changed how the buyer's agent gets paid, but it did not abolish the practice of sellers offering that compensation. The core change, per the NAR settlement practice-change announcements at nar.realtor, is that offers of buyer-agent compensation can no longer be advertised on the MLS. The total commission is now two separately negotiated line items, the listing side and the buyer-side offer, rather than one blended figure that split automatically.
For a NoHo seller, this means you decide independently whether to offer a buyer-agent commission and how much. Most sellers still offer one, and there is a concrete reason: listings that offer no buyer-agent compensation, or a reduced amount, draw less buyer traffic, because buyers may want to avoid paying that fee out of pocket. In New York, buyers now sign representation agreements with their own agents, so the cost is real to them.
In the rare cases where a NoHo seller offers nothing or a reduced fee to the buyer's side, experienced buyer's agents typically negotiate that fee back into the deal price. For a buyer, the commission becomes a closing cost they must cover with cash, so a savvy buyer simply lowers the offer to compensate, which can affect the seller's net. Redfin's analysis of buyer-agent commission trends after the 2024 settlement (redfin.com/news) found buyer-side rates have been broadly stable rather than collapsing, and the Federal Reserve's FEDS Notes on broker compensation trends (federalreserve.gov) reach a similar read on the stickiness of these rates. That is a large part of why brokers still encourage sellers to offer a competitive buyer-side commission.
Commission vs. Total Seller Closing Costs in Manhattan
Caryl Berenato emphasizes that commission is the single largest seller closing cost in Manhattan, but it is not the only one, and confusing the two leads to a net-proceeds surprise at the closing table. Here is where the money goes on a NoHo sale beyond commission, per the NYC transfer tax schedule and New York State transfer tax rules.
| Seller closing cost | What it is | Typical amount |
|---|---|---|
| Broker commission | Success fee split between listing and buyer sides | 5–6% of sale price |
| NYS transfer tax | State tax on the sale, paid by the seller | 0.4% of sale price (0.65% above $3M) |
| NYC transfer tax | City tax on residential sales | 1% under $500K; 1.425% at $500K and above |
| Attorney fees | Legal representation through contract and closing | $2,500–$5,000+ flat |
| Co-op flip tax | Building fee owed on some co-op sales | Varies by building; often 1–3% |
These figures scale with price and change if a co-op flip tax applies, so verify the current NoHo median sale price and building-specific charges against live MLS data and your building's offering plan before you rely on any single example. For related cost drivers, see the key elements that affect Manhattan property values.
How To Discuss and Negotiate Commission in Your Listing Agreement
Caryl Berenato advises sellers to negotiate commission before signing the listing agreement, because once it is executed, the percentage and the buyer-broker offer are contract terms. The listing agreement is the single document that fixes your total rate, the buyer-side offer, the listing period, and the conditions under which a fee is owed, so it is the right place to have every commission conversation.
Ask your broker to break the total into its two parts now that they are separate: what does the listing side charge, and what buyer-side compensation are you offering. A common downtown structure keeps the two roughly balanced, but you control the buyer-side number. Set it too low and you risk the thinner-traffic problem; set the listing side without justification and you overpay. Ask the broker to show comparable NoHo and SoHo sales that support both the rate and the price, per the NAR settlement practice-change announcements.
Confirm three protective terms in writing: that no commission is owed if the deal does not close, the exact length of the exclusive listing period, and any holdover clause that could obligate you after the agreement ends if a buyer the broker introduced comes back. If you are also weighing offer tactics, Manhattan luxury negotiation strategy covers how the buyer-side fee interacts with price. Caryl Berenato structures these terms explicitly so a NoHo seller knows their net before the property ever goes public.
Reviewed for freshness: July 2026.
Work With Caryl Berenato in NoHo
Caryl Berenato works the downtown market and prices NoHo listings against comparable NoHo and SoHo sales. The service area covers Tribeca, West Village, Greenwich Village, SoHo, NoHo, and the East Village, and the next conversation can turn pricing strategy, preparation priorities, listing timing, and the current competing inventory into concrete next steps.
- Service areas: Tribeca, West Village, Greenwich Village, SoHo, NoHo, East Village, Flatiron, and Chelsea.
- Office or service-area location: 110 Fifth Avenue, 3rd Floor New York, NY 10011.
- Phone: (917) 804-7367
- Email: caryl.berenato@compass.com
- Google Business Profile: Caryl Berenato on Google Maps
Frequently Asked Questions
Caryl Berenato answers the questions NoHo sellers ask most often about commission.
How much is real estate commission when selling a home in NoHo?
Total seller-side commission in Manhattan runs 5–6% of the sale price. Commission is always negotiable, and there is no legally mandated rate.
Who pays the buyer's agent commission in NoHo after the 2024 NAR settlement?
Following the August 2024 NAR settlement, sellers are no longer required to offer compensation to a buyer's agent through the MLS. Buyers are now expected to have a written agreement with their agent that spells out compensation before touring homes. In practice, many NoHo sellers still choose to offer buyer-agent compensation as a deal incentive, but it's a negotiated term rather than an automatic obligation.
Are real estate commission rates in New York negotiable?
Yes, commission rates in New York are fully negotiable, there is no fixed standard set by law or any governing body. The scope of services a broker provides, the price point of the property, and current market conditions all factor into what a broker may acc